Google's Android: PlayMG
During a busy, competitively-noisy holiday season, PlayMG needed to generate buzz and desire for the MG among kids, while educating parents about the device and where to buy it.
Kiosk collaborated with PlayMG on messaging strategy and drove broadcast and search media planning, buying and analytics.
So what happened? Via an integrated broadcast and digital media Holiday campaign, Kiosk and PlayMG sparked millions of well-targeted impressions and serious sales across big box stores and PlayMG's shopping site.